Services Offered

Advertising  A comprehensive marketing program includes direct mailing to our mailing list, email notice sent to buyers in our database, printed advertising in local and regional media, and distribution of flyers.

Complete Service  From scheduling the sale of your items to handling the details on auction day and making sure you are paid in a timely manner, our staff makes the experience of selling at auction as comfortable as possible.

Confidentiality  Your business is handled confidentially and privately.

Flexible Terms  Although we do have a standard set of auction terms, we are flexible when it comes to meeting your needs regarding payment, scheduling, expenses, and other matters.  We customize your auction package with your goals in mind.

Reasonable Rates  Extensive surveying within the industry has shown that our commission rates for sellers and buyers' fees are very competitive.  However, these two factors are not the only ones to consider when selling your items at auction.  Sterling Auction & Realty Services, LLC, strives to get you top dollar for your possessions.  We offer free, confidential consultations on what options exist to net you the highest dollar given your situation.

What Our Clients Say
Vern & Ruth Brusewitz- Neenah, WI-- We are more than pleased with the job done with our auction.  Sterling is an accommodating man.  He started with a difficult job and completed it to the finish.  His name Sterling fits his character.  PS...His friendly, helpful assistants were a joy to greet each day. 

Planning for Success

At Sterling Auction & Realty Services, LLC, our procedures maximize receipts from the sale of your property.

First, the auctioneer meets with you to see what is to be auctioned and understand your individual needs.  The merchandise is evaluated and appraised.  The auctioneer then presents a proposal that details the auction date, time, location, cost of advertising, set-up labor, and sales commission.  What is expected of both the auction service and the seller is spelled out in a detailed contract.

Care is taken to ensure that the auction conforms with the Uniform Commercial Code, state/local requirements, title verifications, and notification of any creditors.

The steps outlined in the proposal and contract are then put into effect.  The results?  Success on auction day!